Human psychology is the king.
If there was one and just one subject I can study all my life then I’ll pursue human psychology.
We humans think that we are a logic driven species. Which is far from true. Our instincts and biases determine our behavior.
How we treat our relatives, how we spend our money, how we do the work are all dependent on our psychology about different things.
Big companies exploit human psychology to make you spend more. We are all attracted to the “SALE” sign in the marketplace. It is nothing more than gaming our psychology to get our attention and then sell us things at their normal rate while giving us a happy feeling of getting a heavy discount.
We react differently on seeing different things and we ourselves don’t realize it. But with the coming of new technologies like Big Data analytics, companies like Facebook track our behavior on their site and see how we react to different things.
After this analysis Facebook knows our likes and dislikes better than our ownselves. It then goes on to try to throw ads of things we like which have high chances of clicking and buying by us. Thus making us buy something even when I didn’t really need it. In the end making me spend money, even when I had no intention.
You see how well everything is connected to our thinking about various things. Yet most business schools prefer teaching principals of management over human psychology.
Everything you do is because of chemical reactions in your head. These reactions are not driven by logic but by psychology.
Try and understand how illogical our behavior is at many times. It will sure help you live and work more efficiently than not understanding our thinking.
-ChoubeySahab