Stories sell.

Many researchs and even successful people have agreed to the fact that stories are immensely powerful. Our whole society stands on stories.

To prove this let me ask you a question, what religion do you follow? You would most probably answer something like Hindu, Muslim, Sikh, Christianity or Buddhism or some other religion. Irrespective of what your answer, there is 1 thing common in all these religions, A Story.

We believe in some religion because we believe in the story behind it. Like the Hindu religion has the stories of Mahabharata and Ramayana, Muslims have a story about Muhammed, Christians have a story around Christ. Similarly all religions have an interesting story that people believe to be true.

Today, even in the practical and logic backed world we live in, religion is something that still stands strong. Why is this so? Because each of these stories were sold and spread across the mind of millions of people by missionaries. By definition missionaries are people who believe so strongly in one story that they feel duty bound to tell others the story and make them believe it too.

Even in the modern age of today, we buy stories not products. Do you ever wonder why do people still buy iPhones at such unrealistic prices? It is because people believe in the story that Steve Jobs told them back then. He told people that an iPhone is the best thing an American can own. He made owning an iPhone a feeling of pride.

Today, when Steve Jobs is no longer here to sell us iPhones, his stories that still remain alive in people’s mind is still making Apple make billions in profit despite the widely acknowledged fact that Apple isn’t innovating enough.

It is very evident from the Apple case how stories can make you sell products.

Wait! Even you are a product. When you sit in an interview or an investor meeting looking for an investment in your company, you essentially sell yourself.

What is your story?

-ChoubeySahab